Alejo Igoa (born 23 August 1996) is an Argentine YouTuber. He has twice won the Best YouTuber of the Year award at the Martín Fierro Awards in 2019 and 2023. Since passing El Reino Infantil in July 2025, he is the most subscribed channel in Argentina and most subscribed Spanish-speaking channel overall. In December 2025, he became the 15th YouTube channel to reach the 100M subscriber milestone. As of February 2026, he has 105M subscribers and is the 13th-most-subscribed YouTube channel worldwide.
Alejo Igoa | |
|---|---|
 Igoa in 2024 | |
| Born | 23 August 1996 Posadas, Misiones, Argentine |
| Education | National University of Rosario (dropped out) |
| YouTube information | |
| Channel |
|
| Years active | 2014–present |
| Genres |
|
| Subscribers | 111 million |
| Views | 33.730 billion |
| Last updated: 08/04/2026 | |
Early life and education
Igoa was born on 23 August 1996 in Posadas, Misiones. His father Sergio was a rector of an agricultural school and his mother Gabriela was a biology teacher. He grew up in a middle-class household in Concepción de la Sierra with his older brother Joaquín and younger sisters Paloma and Malena. At school, he was introverted and bullied. Igoa stated that spending his time frequently alone helped him to learn how to edit videos, design and use programs.
He studied architecture at the National University of Rosario for a year before dropping out. According to Igoa, when he told his parents he wanted to drop out after having achieved good grades, "they almost died". He sought employment to cover his living expenses but did not receive any job offers.
Career
Igoa moved to Buenos Aires, using his savings to pay for two months' rent in a studio apartment. He created his YouTube channel in 2014, uploading his first video Solo Se Vos Mismo (lit. 'Just Be Yourself') after having received a camera as a birthday present from his parents. He was inspired by YouTubers from other countries, especially from the United States.
In April 2015, he participated in the first edition of the Club Media Fest in Buenos Aires, at which point his channel had reached 200,000 subscribers. That same year, the Israeli Ministry of Tourism provided him with a week long trip to Tel Aviv and Jerusalem to promote the country's tourism. Leonardo Torresi of Clarín reported in December 2015 that Igoa's book Swag along with Juanito Say's Freak Book were the first books to be published by Argentine YouTubers. The name Swag originated from a viral video of his titled Mi Hermanita Tiene Swag (lit. 'My Little Sister Has Swag'). Torresi noted that Igoa referred to his fans as "Igoístas" in his Twitter bio, and according to Igoa, about 70% of the attendees at his events are female.
Igoa received a nomination in the "Digital Revelation" category at the 2016 Nickelodeon Argentina Kids' Choice Awards and made a brief appearance on the Nickelodeon show Kally's Mashup. To expand his international audience, Igoa moved to Mexico City at the end of 2017, where he lived for five months. He then briefly lived in Bogotá, Colombia, before returning to Argentina and performing in the play YouMusicaLive at the Teatro Opera in July 2018.
At the 2019 Martín Fierro Awards, he won in the Best YouTuber of the Year category. In 2022, he received the Diamond Play Button and won the Digital Leader award at the Eliot Awards. At the 2023 Martín Fierro Awards, he again won in the Best YouTuber of the Year category. In December 2023, he became the first Argentine YouTuber to surpass 30 million subscribers. In 2025, he became the most-subscribed to Spanish-speaking YouTuber.
Personal life
He came out as gay in a video uploaded on his channel on 7 October 2016. In 2018, he met his partner Asbel Nazar, a Venezuelan executive of a digital marketing and talent management company, whilst living in Mexico. Nazar has since also created a YouTube channel.
Igoa is vegetarian.
Awards and nominations
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2016 | Kids' Choice Awards Argentina | Digital Revelation | Nominated | |
| 2017 | MTV MIAW Awards | Supercollab | Nominated | |
| Martín Fierro Awards | Best of the most viewed on YouTube | Nominated | ||
| 2018 | MTV MIAW Awards | God level Instagrammer: Argentina | Nominated | |
| 2019 | Martín Fierro Awards | Best YouTuber of the Year | Won | |
| 2022 | Eliot Awards | Digital Leader | Won | |
| 2023 | Martín Fierro Awards | Best YouTuber of the Year | Won | |
| Eliot Awards | Digital Leader | Nominated |
See also
- List of most-subscribed YouTube channels